Free property listing websites such as MagicBricks, 99acres, Housing.com, and NoBroker have become the new real estate market as over 70 percent of property shoppers in India initiated their search with them. It is so easy to post a free listing but it is not easy to stand out of thousands of other similar properties. The only problem that remains is to make your property seem to be at the top of the search and get good leads. This is where you can do a free listing of your property to attract the best visibility.
Buyers are looking at the first thing they see, your title. It has a powerful title with keywords that increases ranking and click rates. Rather than the generic variant of a Flat sale, write something that is specific such as 2BHK Apartment for Sale in Sector 5, Salt Lake – Near Technopolis with Parking. Add property type, location, and one good thing that can immediately attract attention.
Your largest selling point is photos. Shoot all the important spaces – exterior, living rooms, bedrooms, kitchen rooms, bathrooms, and balconies. Use natural light, i.e. take photos during the day and landscape orientation. This is enhanced by a couple of close-up shots of amenities (modular kitchen, parking, terrace). Listings that have quality pictures can get 3-5 times more views.
Write about your property in detail but in simple form. State the area, quantity of rooms, direction it is facing, the floor and landmarks around it. Search with the words that are relevant such as ready-to-move, Vastu compliant, gated community, or near metro. A properly done description will make your listing show up in filtered searches and it will gain you buyer trust.
The majority of real estate portals promote fresh or updated listings to the top. Make minor changes in between the days- change the price, add a new picture, or change the title. This makes your listing stay active and will not be lost in the newer posts.
Portals follow up on the movement of the user- user activity is indicated by prompt replies. Receiving calls or receiving messages fast helps to enhance your credibility and can even increase your visibility score in the company.
Use more than one portal. Post your MagicBricks or 99acres on Facebook Market, WhatsApp groups, and LinkedIn. You may also use neighborhood or community applications to ensure that you capture the local attention.
There are portals that provide verified badge or owner-verification. Buyers have more trust in verified listing and those posts are preferred during search.
Achieving visibility with the help of free listings is not that of chance but a matter of clever optimization. An attractive headline, good graphic, informational content and interactive will help your property to shine without incurring a single dollar. When you consider your free listing as a marketing campaign, you can get serious and high quality leads, all at no cost.
