It is not the few lines of text which describe your property but the online sales pitch. A well-worded enticing description of a property will help a window shopper become a serious customer. There are all those instructions on what to write about to get more views and actual leads.
The initial lines should be so attractive that they grab one attention. Start with property type, location and price. As an example: Elegant 3BHK Apartment New Town, Kolkata. 85 Lakhs, Fully Furnished and Ready-to-Move. This format is informative and professional and creates trust. A brief introduction is also useful to create a better ranking of your listing by the search engines.
Customers desire transparency, rather than speculation. Include the area, layout (2BHK, 3BHK, etc.), bathrooms, facing, floor. Avoid the use of jargon. As an example: “This apartment on the 5 th floor with the east facing provides 1,200 sq. ft. of well-ventilated space. Being clear brings a sense of comfort and prevents many questions and answers in the future.
Each property possesses something special about it – bring it out. This might be a big balcony, a modular kitchen, 24-hour security or district of schools and metro stations. These facts tend to make the purchasers imagine ease and living style. As an example: “It is only 500 meters to the closest metro station and supermarkets and cafes.
It is not only properties that people purchase, but lifestyles. Put passion into your speech. Stating flat with balcony is not as effective, instead of that use; Have your morning tea in a sunlit city view balcony. Descriptive writing provides a sense of connectedness and gives the buyers a vision of their future home.
Naturally use popular real estate keywords in your text. Such terms as affordable apartment, Vastu-compliant home, modern amenities, ready-to-move flat, or property near IT park will help you to make your listing more visible in portals and Google search. Do not cram the keywords, apply them in sentences.
The formatting is important in readability. Make your listing easy to browse by using short paragraphs, bullet points and subheadings. Example:
No exaggerations and fake claims. In case your house is in small need of repairs or repainting, make some notes. Customers value sincerity and it enables you to develop trust. Real listings have higher chances of being translated into visitation to the site.
Always finish strong. Include a call-to-action such as call the owner and make an appointment to visit the site this weekend, or book a tour of your site. Direct invitation assists buyers to take action at once.
